How to be #1 as an energy manager

Some of you will have seen the spectacular new video advert for Guinness by their agency BBDO.

If you haven't please just watch this first - and enjoy being truly blown away!

And then maybe come back and find out what this has to do with energy management.




If you watched the video - you just saw something unapologetically value-laden, energetic, smart and you grasped the point in around 40 seconds - the rest after that was just pure warm fuzzy stuff.

And the pure warm fuzzy stuff was the whole point (Drinking Guinness with your mates) is about caring! - That is pretty astonishing stuff in the masculine world of the beer commercial.

Know waste, No nonsense, Know Now !

There has been a lot of discussion recently about relative merits of "energy audits that involve site visits" versus so called "virtual energy audits".  A lot of this discussion has been a waste of breath, and some useful points have been overlooked that actually serve the energy manager contemplating one or the other (or both).

Clearly, as engineers and energy managers, we should be capable of assessing an issue with a degree of objectivity.